Regional Identity

Clutha Country is a combination of truly unique areas, each of which have one distinct feature in common - the people … everyone says hello!

Some might say rural New Zealand isn’t what it used to be, Clutha Country has captured all good things rural before they are lost forever.

Saying hello, quite simply, is an expression of the strength of the community this unique part of New Zealand holds. It’s the people that make a community what it is... and this could be one of the last remaining corners of the country where people not only say hello to each other on a daily basis, but wave at strangers and passing visitors, who in turn can’t help but ‘wave back’. This friendliness is part of what makes our community unique. It is what visitors love about visiting our farmstays, driving through the area and exploring the landscape that we live in, in all its natural beauty.

This brand is not ours, it’s yours, a symbol of how you see yourself and a way to sell yourself to the world. Embrace your identity, use this brand to your advantage, make it come to life. It is after all what makes you unique.

Inherent in the brand is the ability to physically communicate it. This is very rare and usually difficult to achieve. Businesses, schools and clubs can use the brand in their own promotions by including people waving in their images. For an application to use the brand please click here. For information on Brand Specifications please click here .