Paper Plus Balclutha

The Paper Plus brand has become an iconic retail brand within the books and stationery industry, with high visibility and recognition throughout New Zealand. Today, Paper Plus continues to grow with a combined turnover in excess of $100 million a year. Paper Plus is well represented throughout New Zealand, and has a strong presence in both city and provincial centres, with over 100 stores between Kaitaia and Invercargill.

After extensive research and analysis Paper Plus opened a new look Paper Plus store at Sylvia Park Shopping Centre, Auckland, in June, 2007. This was the beginning of a new look and feel Paper Plus offer and launched the repositioning of the brand to a more customer-centred model. The brand change demonstrated market leadership, gained attention in a competitive market and positioned Paper Plus as the lifestyle choice in books, stationery, cards, paper products and associated gifts.

The success of the initial launch of the new-concept store at Sylvia Park, and that of the subsequent refurbishments of the Morrinsville and Papakura stores, inspired the group to be ambitious in rolling out the new concept on a regional basis.  Customers and store owners responded very favourably to the new format, commenting that it is not just a stronger look; it has a greater emphasis on books and lifestyle in general, and makes shopping easier with improved store layout and design.